About this Book

Dodging Elephants tells the story of how a contented teenage soda jerk from Tahoka, Texas, with no plan for his future, found his way to higher education, landed a research job at Texas Instruments, and, over three decades, helped move that company from a small, oil-searching firm to a worldwide electronics giant. From the start J. Fred Bucy was a tireless, driven manager who turned failures into successes. Taking on TI's government equipment division in 1963, he successfully championed ingenious new design