About this Book

Market_Desc: · Sales and Marketing Professionals

Special Features: · Compelling Subject: How to Get Your Competition Fired is a unique sales strategy that hasn t been written about. The author has installed this methodology in major corporations such as: Travelers, Chubb, GE Mortgage Insurance and Royal Bank of Canada· Author/Firm promotion: The author and his firm give 50-75 speeches, seminars and client engagements a year on How to Get Your Competition Fired and the techniques used in the book. The author has retained a publicity firm to help with media placements. The author and his firm will promote the book through direct marketing efforts to more than 100,000 clients and newsletter subscribers - driving sales to the retail outlets· Strong backlist title: Sales and selling is a strong backlist category

About The Book: The book explains how you can get your prospects to discover their pain caused by the incumbent, and gets them to decide on their own to hire you and fire the incumbent to remove that pain. The actual sales call includes 6 steps: Picture Perfect, Take Away, Vision Box, Replay, White Flag and Rehearsal. This is a book that delivers tactics, not just concepts. Readers can begin using what they learn from it the next day. How to Get Your Competition Fired includes anecdotes, case examples and checklists.