About this Book

Presented in this book is the collected and interpreted literature on management in the changing corporate environment. Emphasis is placed on the importance of dealing with change as a natural process of growth. Designed to assist managers in adapting to the new managerial strategies required in today's business environment, this book provides a model of strategic management and shows how the creativity and productivity of employees are the key assets of a business. The book stresses and develops five management issues of prime importance: mission, goals, feedback, rewards and support.