Creating a Customer-centered Culture

Creating a Customer-centered Culture

About this Book

Many organizations have found it difficult to transfer the methods and technologies developed for manufacturing quality and apply them to knowledge and service work. This how-to guide makes it easier! Lawton challenges the traditional thinking about quality and service and provides approaches for integrating the two into a plan that works. Covers successfully applying formal quality management methods--from Taguchi, Deming, and others--to the service enterprise.

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