About this Book

This sourcebook covers conceptual and practical issues in research design, methods of research and statistical approaches in social and personality psychology. The primary purpose of the handbook is to provide readable yet comprehensive chapters on the range of methods and tools used by researchers in social and personality psychology. In addition, it should alert researchers to methodological possibilities they may not have thought of. Innovative research methods work best when they allow researchers to ask theoretically driven questions that could not have been asked previously, thereby enhancing the quality and depth of their empirical knowledge base. With the help of this text, both new and established social psychologists should learn about appropriate uses of each method and the opportunities they provide for expanding knowledge.