About this Book

This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.

• A student-friendly introduction to the data collection methods and data analyses used in social psychology.
• Describes the principal research methods and shows how they can be applied to particular research questions.
• Each chapter is written by a psychologist well known for using the method they describe.
• Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings.
• Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics.
• Includes step-by-step exercises for students and notes for course leaders.