About this Book

It is our pleasure to present the proceedings of the 2 nd International Conference on Technological Transformation: A Key Catalyst for Sustainable Business Development that was held on 21st January 2025 at Justice Basheer Ahmed Sayeed College for Women, (Autonomous), Chennai Department of Commerce in association with School of Social Sciences And Humanities, B.S. Abdur Rahman Crescent Institute of Science And Technology, Vandalur, Chennai. This conference provided a platform for researchers, academicians, professionals and industrialist from various fields to come together and share their research findings, innovative ideas and rich experiences. The theme of the conference was “Sustainable Entrepreneurship, Economic Development & Sustainability, Operations & Logistics, Sustainable Value Chain Optimization, Human Resource Management & Social Sciences, Marketing Dynamics & Finance, Artificial Intelligence & CSR and Online presentations” on various topics of relevance which attracted a diverse range of research papers, presentations and active participations. The conference was a great success, and we received an overwhelming response from participants from across the globe. The conference proceedings contain papers that have been thoroughly reviewed by a panel of experts in respective fields. These papers have undergone a rigorous peerreview process to ensure their quality and relevance to the conference theme. The proceedings cover a wide range of topics, including commerce & other fields. The papers presented in these proceedings reflect the latest developments and advancements in the relevant field which provided valuable insights and offer practical solutions to real-world problems. The proceedings also serve as an excellent reference for researchers, scholars and practitioners who are interested in pursuing further research in the relevant areas. We would like to express our gratitude to the conference organizers, the keynote speakers, the panelists, and all the participants who contributed to the success of this International conference. We would also like to thank the reviewers for their meticulous work and dedication to ensure the quality of the papers included in these proceedings. Lastly, we hope that these proceedings will serve as a valuable resource for researchers, scholars, and industrialist in the entire relevant field and inspire further research and collaboration among the global academic community.