Name: Principles of Marketing by Carl McDaniel
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Principles of Marketing

Book Title	Principles of Marketing
Author	Charles W. Lamb Joseph F. Hair Carl D. McDaniel Carl McDaniel
Publisher	College Division, South-Western Publishing Company
Published	1992
Language	English
Subject	Business & Economics, Marketing, General,
Page_Count	757
Format	BOOK
ISBN	0538813687 9780538813686

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