About this Book

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Veronica Boutelle,
the industry’s top consultant, writes for the non-business savvy dog pro,
sharing the detailed information you need to start, operate, and prosper in
the dog world in clear, easy-to-read language. This second edition,
incorporating Veronica’s ten years of experience helping dog pros succeed,
included additional advice on packaging services, setting policies, and
avoiding burnout, an expanded marketing chapter and resources section, and
two entirely new chapters covering online marketing and developing the
perfect staff.