About this Book

"This best-selling combination argument text and thematically organized reader shows students how to analyze all kinds of arguments -- not just essays and editorials, but clothes, smartphone apps, ads, and Web site designs -- and then how to use what they learn to write their own effective arguments. Newly streamlined and featuring e-Pages that take argument online, its signature engaging, informal, and jargon-free instruction emphasizes cultural currency, humor, and visual argument."--Back cover.