About this Book

This short, punchy and irreverent book written by two experienced political communicators, Nick Clelland and Ryan Coetzee, provides spin-doctor secrets for managing the media. There are many people who will have to encounter the media in their lives: CEOs, sportspeople, politicians, social media users, celebrities, thought leaders, academics, bloggers, authors - the list is endless. Spin is a go-to book that explains what to do when the media comes calling. Whether you've done something wonderful and newsworthy or something you wish no one knew about, this book will teach you how to maximise the good news and manage the bad. Spin will also introduce you to a political methodology that actually harnesses the media and which, if used carefully, can grow your business or put that charity you support on the map. By traversing such topics as brand strategy, practical media skills, driving issues, social media, crisis communications and ethics, and using real-life practical examples, Spin is a valuable resource that will help you master managing the media.